As part of an effort by IAB Europe to increase the profile and recognition of digital advertising within Europe. IAB Europe formally calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy, with the release of the report; Digital Advertising, a key driver for the European digital economy.
The report includes key observations including:
- Advertising helps power digital content and services
- The wider digital ecosystem is fundamentally based on advertising
- Advertising is boosting investment in the EU digital economy
- Digital advertising has a turbo-charged effect on GDP growth
- Digital advertising drives e-commerce
- Digital advertising empowers small business and diversity
Read the full report here: Digital Advertising, a key driver for the European digital economy
