Press Release: IAB Ireland announce the Inaugural Irish Digital Upfronts will take place on 4th October in the CCD, Dublin


IAB Digital Upfronts is a showcase event where agencies and advertisers can hear first about the forthcoming innovations and premium digital offerings for the year ahead from Online Publishers and Tech suppliers.

IAB Ireland is excited to be running our inaugural Digital Upfronts event on October 4th this year – our event will be one day only, with presentations throughout that day from some of Ireland’s leading content creators, media owners and tech companies.

Presenting companies will have 30 minutes each to present their most premium digital offerings for advertisers and agencies.    This is designed as a one stop shop to hear first about new to market innovations and offerings at a great time of year for client planning – the content will be targeted at all executives involved in digital strategy, creation and planning, both agencies and brands.

Presenting companies include:

Distilled SCH, Electric Media, Facebook, Independent News & Media, Irish Mirror, Journal Media, Maximum Media, Quantcast and YouTube

Suzanne McElligott, CEO, IAB Ireland commented ‘Innovation is at the heart of digital success – IAB Digital Upfronts is a unique opportunity for agencies and brands to get a preview of what’s coming down the track from Ireland’s leading digital publishers and tech providers.  We are really looking forward to showcasing these new offerings to the Irish ad Industry.’

More information – and how to register is at

With thanks to our media Partner: IMJ


For further information please contact: Maeve O’Meara, Marketing Manager, IAB Ireland, 086 852 2291,

About IAB Ireland

IAB Ireland ( is the trade association for the Irish online advertising industry. As a not for profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their brands. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network shares three core objectives, namely to prove, promote and protect the online advertising industry. These objectives are fulfilled through the dissemination of authoritative research, the organisation of educational events and by promoting industry-wide best practice.