IAB MoVi 2017- Mobile and Video: the brand Opportunity

IAB MoVI

Our theme for IAB MoVi was ‘Mobile and Video: the brand opportunity’. With Mobile and Video been consistently the key growth areas in Online Adspend, both here in Ireland and across the globe, IAB MoVi 2017 aimed to address the brand opportunity of this growth for both Mobile and Video as well as exploring Irish and global research on Mobile Web v Apps and the consumer user experience.

Check out the twitter feeds from the day @Iabireland using #iabmovi

Please find the speakers’ presentations below:

WELCOME & INTRODUCTION

DIGITAL COMING OF AGE

Suzanne McElligott, CEO, IAB Ireland       MoVi Welcome & Introduction

 

THE POWER OF VOD 4 – IAB Ireland / Nielsen Research

Karen Mooney, Marketing Effectiveness & Digital Lead, Nielsen   The Power of VOD

 

 

A UNIQUE STUDY INTO HOW IRISH PEOPLE CONSUME MOBILE VIDEO CONTENT

Colleen Savage & Paul McPartlin, Insights @ WaveMaker    More video more opportunity

 

ALWAYS ON: A Global and Irish Perspective of Mobile Consumer Experience

Maeve O’Meara, IAB Ireland   A Global Mobile Experience

 

A GLOBAL MOBILE REPORT

Stuart Wilkinson, SVP Industry Relations EMEA, comScore. To view this presentation, Download it here. Global Mobile Report

 

DOING MOBILE VIDEO RIGHT

Madeleine Beyer, Head of Partner Management, InMobi  Doing Mobile Video Right

 

VIDEO AND MOBILE – WHAT ARE THE PROGRAMMATIC OPPORTUNITIES

Simon Halstead, Head of International Open Demand, Oath  Programmatic opportunities: Mobile & Video

 

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