IAB US work with MRC to release the MRC Social Media Measurement Guidelines (first published on the www.iab.com web site in December 2015)
The IAB Social Media Committee’s main focus in 2015 was working with the MRC on the preparation of the MRC Social Media Measurement Guidelines along with members from the 4As and WOMMA. These guidelines establish definitions and baseline metrics for original content Authorship, subsequent Engagement and resultant Reach. Additionally, they provide guidance for social media coverage and projection, measurement within applications and outside them, measurement of User Generated Content (UGC), collection and use of aggregated social media platform data, filtration, reporting and audit guidelines.
View the Social Media Definitions Handbook here >>