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PWC Adspend Studies
- IAB Ireland PwC Online Adspend Report FY 2023
- IAB Ireland PwC Online Adspend Infographic FY 2023
- IAB Ireland PwC Online Adspend Report FY 2022
- IAB Ireland PwC Online Adspend Report FY 2021
- IAB Ireland PwC Online Adspend Study - Historic Results
- IAB Ireland PWC Online Adspend 2021 Infographic
- IAB Ireland PWC Online Adspend 2021 Infographic A4
Member Case Studies
Irish Resources
- IAB OnDevice Research on Live Streaming Video in Ireland (2018)
- IAB Red C Research on the Irish Digital Savvy Consumer (2018)
- View Home page Takeover for Lidl & The Ladies Gaelic Football Association">View Cross Platform Advertising for SUBWAY
- View Cross Platform Advertising for SUBWAY
- View Branded Hub for Discover Ireland
- View Flogas Competition on Pigsback.com
- View the Disney Brand Feature & Competition
- Murphy's When it Rains it Pour's App - Video Case-study by Publicis Dublin
- IDA Hurlboard, Making Ireland Great for Business - Video Case-study by Publicis Dublin
- Done Deal - Husband for Sale - Digital Campaign - Video Case-study by Publicis Dublin
- Permanent TSB Case-study – Digital Advertising delivers strong results
- Why half a million people started giving Jameson the thumbs up
- Brown Thomas does first Irish Ad Campaign made from Vine
- Everyone's is a Pub DJ with Tennant's Tunetap
- Coca-cola WHAT’SRED™ app - building brand recognition
- VThe impact of mobile and native advertising – Lidl Case Study
- Mobile-Only advertising study - Innocent Super Smoothie Case-study
- Effectiveness of Native Advertising - a case-study with the HSE
Global Resources
Mobile Research
- IAB Ireland Mobile Audit 2015 Infographic - Auto & Retail
- IAB/REC C - Effectiveness of Mobile Advertising Case Study - Infographic - October 2014
- IAB Ireland Mobile Audit 2014 Infographic
- IAB Ireland Mobile Audit 2014 Presentation
- RED C - A Case Study in Mobile Advertising - Innocent Smoothies
- Pursuit of Consumer Attention - Presentation from IAB MIXX Conference 2014 by YuMe, September 2014
Irish Research
- IAB Live Streaming Research June 2018
- IAB Ireland & Nielsen Research (All)
- IAB Ireland & Nielsen Research (Members Only)
- IAB ondevice Research (Longer)
- IAB ondevice Research
- Preparing for the GDPR, Jevan Neilan, MCH
- IAB Europe Compliance Primer - The Road to GDPR Compliance, Matthias Matthieson
- The Power or VOD Research - Wave 3, 2016
- Video Infographic on The Power of VOD2 - video infographic on current VOD consumption in the Irish market
- IAB/REC C - Effectiveness of Mobile Advertising Case Study - Infographic - October 2014
- Presentation "The Power of VOD 2" May 2015 - IAB Ireland & Nielsen Ireland - Video On Demand Research full presentation
- Presentation - IAB Ireland & Nielsen Ireland - Video on Demand Research full presentation
- The Power of Video on Demand Infographic
- IAB Global Mobile World Cup Research ppt June 2014
- IAB Global Mobile World Cup Infographic June 2014
- IAB Global Mobile World Cup Research June 2014 – Webinar Recording
- IAB Ireland Red C Mobile Future Nov 2013
- IAB Ireland comScore study: The Branding power of Digital beyond the click (48, IKEA, Renault)
- IAB Mediascope – Ireland Results July 2012
- IAB Mediascope – Ireland Results synopsis July 2012
- Mediascope – Sport and the shift to Digital Media Bulletin
- IAB Online and TV Working together Study in association with Aegis Media and Amárach Research
- Mediascope: Digital first for Ireland’s Mums
Member Research
- Google Micro-moments - A guide for brands on the winning the shift to mobile, with strategies, insights & customer examples
- AOL Platforms MTA Report 2015 - Multi-touch Attribution (MTA) - a sophisticated algorithm model that considers every digital and offline marketing touchpoint.
- Viewable Impressions Briefing Slides - Metrics that Matter, Moat
- Retargeting, performance, and the rise of the programmatic marketer study - State of the Industry Europe Report from Adroll
- UPC Report on Ireland’s Digital Future (UPC & Amárach Research) June 2014
- Carzone.ie - The Road from Research to Purchase 2014
- eircom - Home Sentiment Survey Sept 2013
- Red C - Smartphones and the implications for advertising - May 2013
- Digital Marketing Drives ROI for FMCG Brands
- Yahoo- FMCG brands advertised online – Tetley
- comScore - When CPG Brands Get Digital
- comScore - Surviving the Upfronts in a Cross Media World
- The Click Remains Irrelevant
- comScore - The Power of Like Europe
- IAB UK/John Lewis - Mobile Advertising Effectiveness Research
- Red C - Digital Trends Study
IAB Europe & UK
- IAB UK Survey Adblocking Feb 2016 Final Website
- IAB Europe AdEx Benchmark H1 2015
- IAB Europe - Five practical steps to comply with EU ePrivacy Directive
- IAB Europe - Road to Programmatic White Paper
- Viewable Impressions White Paper Feb 2015
- IAB Europe AdEx Benchmark presentation 2014 - European Online Advertising market now worth more than €30bn
- IAB Europe'e Mobile Brand Builders - five recommended mobile brand advertising formats
- IAB Europe Report - Digital Advertising, a key driver for the European digital economy
- IAB UK RealView Research
- IAB Europe AdEx 2012 Press Release
- The European Landscape – Alison Fennah presentation april 2013
- Consumer Commerce Barometer
- A major P & G study which focuses on 3 key aspects of online Campaigns: Creativity, Receptivity and Media
- European Online Advertising Expenditure 2009
- The Proof for Branding Online-2
- Customer Conversion Journey
- IAB Europe Adex 3rd June National
- IAB Europe White Paper Brand Ad
- Retail Brand Engagement Study
- Using Social Media Data to Demonstrate Brand Building
- Bord Gáis Energy/Mindshare Mobile Case Study:Think Beyond App
- TV and Online Presentation – Better Together
- Mediascope Europe: Digital Natives Bulletin July 2013
