IAB Ireland and Retail Ireland Skillnet are delighted to host the Retail Digital Bootcamps series designed specifically to address issues identified by Irish retailers.
Bootcamp 1 took place on Wednesday 26th April online via zoom:
RECORDINGS & DECKS ARE AVAILABLE NOW
Michal Sirotkin – Google
Understanding the move to Google Analytics 4 is Google’s next-generation measurement solution, and it is replacing Universal Analytics. Katie will explain how GA4 works, and useful analytics such as engagement rate, conversion rate, time on page and click through rate, and what retailers need to do to prepare
Katie Yorke, TikTok
Attracting Customers & Driving Sales on Social – Katie will give a practical guide to driving sales with practical tips on using TikTok and best practices for shoppable advertising.
Bootcamp 2 took place on Wednesday 3rd May 2023 10am -11am
Doug Farrell, DMG Media
Stand out Retail Creative that drives sales – Doug will share examples of retail creative that drives sales, working with local publishers.
Christina Hughes, Manager, Retail & Commerce UK/IE, Meta
Growth in the Age of Control – Christina will explain how to acquire new customers on Meta in these uncertain economic times.