Retail Digital Bootcamp 1 & 2 (26 April / 3 May) – Recording & Decks

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IAB Ireland and Retail Ireland Skillnet are delighted to host the Retail Digital Bootcamps series designed specifically to address issues identified by Irish retailers.

Bootcamp 1 took place on Wednesday 26th April online via zoom:

RECORDINGS & DECKS ARE AVAILABLE NOW

Michal Sirotkin – Google

Understanding the move to Google Analytics 4 is Google’s next-generation measurement solution, and it is replacing Universal Analytics.  Katie will explain how GA4 works, and useful analytics such as engagement rate, conversion rate, time on page and click through rate, and what retailers need to do to prepare

Presentation


Katie Yorke, TikTok

Attracting Customers & Driving Sales on Social – Katie will give a practical guide to driving sales with practical tips on using TikTok and best practices for shoppable advertising.

Presentation


Bootcamp 2 took place on Wednesday 3rd May 2023 10am -11am

Doug Farrell, DMG Media

Stand out Retail Creative that drives sales – Doug will share examples of retail creative that drives sales, working with local publishers.

Presentation


Christina Hughes, Manager, Retail & Commerce UK/IE, Meta

Growth in the Age of Control – Christina will explain how to acquire new customers on Meta in these uncertain economic times.