Retail Workshop Recordings (1May’24) – Unlock next level marketing strategies for your retail business


Digital Mastery Workshop – Unlock next-level marketing strategies for your retail business

Brought to you by IAB Ireland in partnership with Retail Ireland Skillnet

Where? Virtual Workshops hosted on Zoom
When? Wednesday 1st May, 2024

These workshops have been designed specifically with the Retail Industry in mind.  Our speakers, who are all practitioners in the digital advertising sector, provided an overview of the latest digital opportunities and innovations and their role in attracting and retaining customers.

Speakers – Recordings & Decks plus bonus materials:

Seán Begley, Account Manager, Google 

Understanding Customers and driving your business with GA4 

  • Seán shared the latest on using Google Analytics (GA4) to understand how customers find and engage with your business in the retail sector.
  • You can download Seán’s decks here and here – also the GA4 playbook is available to download here. And you can watch videos on this topic here.

Sophie Morgan-Short, Paid Social Director, Jellyfish

Automating your marketing efforts with AI

  • Sophie discussed the importance of data and AI tools in marketing decision-making for retailers.  She shared the benefits of using AI for e-commerce, and outlined the steps for retailers to get started.
  • You can download Sophie’s deck here, and view recording below.

Emily Flanagan, Account Manager, SMB UKI, TikTok

Working with Content Creators to grow Sales

  • Katie shared practical tips and inspirational content on how to best work with influencers and best practice on content creation to drive sales.
  • You can download Katie’s deck here.

Andy Weldon, Senior Account Manager – eCommerce, Me

Seamless Social Commerce

  • Andy shared how Retailers can use social networks to help their customers explore and buy products seamlessly. He shared some Meta product updates and how you can best drive sales, and interact with your customers via your Social channels. 
  • You can download Andy’s deck here.