In this webinar, which was streamed live on Thursday 26th June, 2025, Christine Matthews, Head of Customer Success, TGI Ireland and Ana Rodriguez Fisac, Global TGI Connected Solutions Director joined us to launch Connected Audience Solutions in Ireland.
Turning rich, sophisticated insight audiences into actionable digital segments is often easier said than done—especially with the fragmented and inconsistent labels used across platforms.
That’s why the team at TGI has developed and clearly defined hundreds of activation-ready audience segments. These segments are directly aligned with TGI’s consumer targets, making it easy to assess affinity and ensure relevance. Designed with campaign activators in mind, this new taxonomy offers a familiar and intuitive structure—creating a vital bridge between strategic insight and practical activation, ultimately driving more efficient and impactful campaigns.
In this session, Christine introduced TGI – what it is, how it works, and why it plays a pivotal role in the industry. Ana then shared how the Connected Audience solution works in practice and its impact on targeting, campaign performance and budget optimisation.
You can view the recording and download the deck below: