Customer Acquisition Workshop for Retailers – Recordings


IAB Ireland was delighted to partner again with Retail Ireland Skillnet to deliver this Customer Acquisition Acceleration Workshop for the retail sector – on Tuesday 17th May, from 10am – 12pm.

Recordings of each presentation is below.

Our speakers are all practitioners working in the digital advertising space

Speakers & Topics:

Meabh Connellan, Senior Director, Digital Strategy, Spark Foundry

Meabh shared the latest research from Core on consumer confidence and sentiment, and what that means for the retail sector. Meabh also had tips on working with influencers or rather content creators to make connections and grow your customer base.

Amy Owens, Industry Manager, Ireland, Google

Amy spoke about the the power of your own first party data in customer acquisition and how to integrate that data with your other online marketing. She also shared some Google insights and actionable takeaways to help retailers reach more customers.

Johan Slattery, Snr. Manager Ireland & UK, Quantcast

Johan presented some background on third party cookies and how cookieless solutions are already being deployed in preparation for the loss of 3rd party cookie on Chrome.  

Sarah Doherty, Senior Strategic Client Manager, EMEA, VidMob

Sarah shared the importance of the first three seconds of a video ad and how it can significantly impact performance metrics. Uncover how small creative details, like a model’s eye gaze, are either helping or hindering your ad performance with insights from VidMob’s Eye Gaze study across social platforms.

Clodagh Heskin, Senior Strategic Account Manager, Meta

Clodagh presented about how to connect with and reach more consumers, best practice in segmenting and targeting customers and how Learning mode on Facebook works and how to learn from the insights to run more efficient campaigns.