We were delighted to return to face to face events with IAB Connect 2022 – on Tuesday, May 10th, 2022 at The Alex Hotel, Dublin.
Our theme was: Engaging the new supercharged digital savvy consumer.
Scroll down to see our presenter decks below, and do get in touch with maeve@iabireland.ie if you have any other queries.
Gallery
Click here to view images from the event.
Presentations:
Joan Hallinan, Senior Digital Marketing Manager & Stephen Cleary, Social Media Manager, National Lottery
‘Understanding which social media platforms deliver the highest levels of attention and how to maximise it through creative’
Tom Ellis, Director of Ad Creative, EMEA, Yahoo
‘Delivering an engaging & emotive advertising experience within the world of gaming.’
Micheal Scully, Director of Sales, Ireland, Acast
‘Creative Best Practice in Podcast Advertising’
Antoinette O’Callaghan, Marketing Manager, Global
‘The Offline Digital Influence’
Molly Rowan-Hamilton, Strategy Director, Brand Opus
‘The secret of powerful brand storytelling, in the digital age’
Garrett Tallon, Account Director, Quantcast
‘Using data to attract your next, new customers at scale’
11.40 Tiernan O’Morain, Head of Culture, Entertainment, Media & Digital, Diageo
‘D&I and Progressive Media’
12.00 PANEL: Getting the Balance right : Brand Safety/Quality Content and D&I
Moderated by:
Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland
Panelists:
Ian Maxwell, CEO & CoFounder, Converge Digital
Tiernan O’Morain, Head of Culture, Entertainment, Media & Digital, Diageo
Lisa Connell, Managing Editor, GCN (Gay Community News) Publishing
Helen Beecher, Group Digital Development Director, OMG Ireland