Our theme for 2018 was: Working together to do Better
Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success.
With this in mind, our speakers at IAB Connect 2018 shared Irish case studies and creative solutions that showcase collaboration and partnership to get results.
Highlights from IAB PwC Online Adspend Study for 2017, Suzanne McElligott, CEO, IAB Ireland
Improving our Industry together_Dennis Buchheim, Dennis Buchheim, SVP & GM, IAB Tech Lab
Art & Science, David Connor, Founder & CEO, eightytwenty
Death of the Digital Divide, Lynn Brennan, Head of Digital, Carat
First Dates, Digital Flings or the Real thing: The Secret to Great Digital Partnerships, Aidan Power, Director of Customer Brand & Marketing, KBC
Dublin Night Run, Ian Cairns, AM – Digital and Graphic Design, Titan Experience
HB – Digital OOH Case study Conor Murphy, Adtower Digital Media & Finola Geraghty, Mindshare
Social Media 2018, Cian Corbett, Managing Director, Leading Social
With thanks to our conference partners: