IAB Connect H1 2024 – Presentations

0
242

The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 14th May 2024, was Together is Better

With the shift towards privacy first advertising, embracing AI Opportunities, leveraging first party data, implementing sustainability, post 3rd party cookie deprecation – this increasingly complex digital ad ecosystem means amplifying your digital ad partnerships is more important than ever. 

The conference took place from 9am – 1pm, on Tuesday 14th May, 2024 at the Radisson Blu Hotel, Dublin 8. 

Please find Decks from the morning below:

Highlights of IAB Ireland PWC Online Adspend Study for 2023

Suzanne McElligott, CEO, IAB Ireland.

Suzanne also referenced two other pieces of IAB Ireland Research:

  • A study of Attention on local publisher sites, conducted by Lumen
  • Listen Up Ireland – Digital Audio Research, conducted by Red C Research
  • Resources: Third party cookie deprecation – the time for action is now!

Expressing Baileys brand values through partnership

Sarah Fleury, Global Head of Digital and Data, Baileys at Diageo

Intentional partnership to improve
digital advertising effectiveness

Bríd McMahon, Country Manager IAS Ireland &
VP, Technical Customer Operations, EMEA, Integral Ad Science

Emma Jowett, Regional VP Sales, Integral Ad Science

Let’s collaborate to accelerate the transition to ad net zero

Laura Wade, Global Head of Sustainability Strategy, EssenceMediacom

‘Since the 1950’s human activity has accelerated our demands on the planet and its natural resources – as demonstrated by what is called ‘ The Great Acceleration’ by scientists .  We now are in the decisive decade to take action, we need a hard break on emissions in the next couple of years –  in the same decade we are seeing the digital and data industries set to growth exponentially.  Our use of data and digital has a physical impact on the world and is contributing to energy consumption.  We have to act responsibility and as the global citizens we are. 

At WPP/GroupM, we have Science Based commitments and we are the first and only holding group to include the Media we buy on behalf of our clients in our carbon footprint.  Media makes up 55% of our scope3 footprint. We have committed to an 84% reduction by 2025 for our scope1 and 2 and a 50% reduction for Scope 3.  Having commitments are great, and vital, however we are now focussed on our transition plan.  Our Transition Plan has 3 key reduction levers 1.  Media Supply Chain optimisation, 2. Partner engagement and  3. Media vendor selection.  We need to work collaboratively with the entire media ecosystem to be able to effectively use these levers to drive our decarbonisation targets. 

We have started this journey and in my deck I have shared some examples under each pillar – but we need the industry to come with us.  If one fails we all fail. We need to move our mindset from seeing sustainability as a necessary chore to one that is about transformation and innovation for future fit business. Sustainability is no longer about should we do it, it’s about how we do it and how we do it together.’

You can download Laura’s deck here.

Privacy Sandbox – the time to prepare for Third-Party Cookie Deprecation is now

Gaby Jenkins, Partner Manager, Privacy Sandbox Partnerships – Google

Gaby’s deck is available to view below, and Gaby also advises all to check out and keep up to date on Privacy Sandbox progress here. Other IAB Resources to help you prepare for 3PCD are available to view here.

The plumber, the broadcaster, and the robot uprising

Andy Pierce, Group Strategy Director, Core 

AI and Digital Audio – A real world opportunity

Brian McCarthy, Group Commercial and Operations Director, Wireless Ireland

Partnering with content creators to boost your brand

Niamh Aremband, Copywriter, Droga5 Dublin

Georgia Murphy, Droga5 Dublin

Coming soon