IAB Connect H2 2021 – Event presentations & recordings


Our theme for IAB Connect H2, which took place on Thursday 4th November was: 21st century brand building

Our expert speakers and panelists shared how traditional marketing principles can be empowered by digital insights and data.

Presentations & Recordings are below:

Digital Advertising Attention: Measuring it and optimising creative and media strategies using the insights.

Joan Hallinan, Senior Digital Marketing Manager & Stephen Cleary, Social Media Manager, National Lottery

Joan and Stephen shared the National Lottery’s research looking at ‘Attention’ in their Digital Advertising campaigns, and how they tweak their creative and media campaigns to improve their brand scores and campaign results.

Fireside Chat: Advertising for a technologically disrupted World

Orlando Wood, Chief Innovation Officer, System1 Group in conversation with Paul Dervan, Chief Marketing Officer, National Lottery.

Moderated by Suzanne McElligott

Through an examination of attention, Orlando describes in his latest book ‘Look out’ the kinds of features that make for effective brand building advertising today.

Building Your Brand: Unlocking the Secret Strength of Social

Gerard Murnaghan, General Manager & Vice President – International, Sprout Social, Inc.

The importance of social media has never been clearer. Likewise, how businesses use social media has been rapidly evolving. But beyond the marketing department, is your business really getting the most out of social? In this talk, we’ll show you how social media has grown into a tool that can be used company-wide and provide you with the insights to truly see social differently.

Are you ready for the 3rd era of advertising?

Lisa Haskins, International Director of Marketing and Operations, VidMob

Hear from Lisa as she walks you through research and insights that will prepare you for the new trends in Video, set to take our industry by storm.

Vodafone quenches readers’ natural curiosity

Alan Curley, Head of Brand Strategy, Reach plc and Aaron Chalke, Managing Director, Foe

Vodafone wanted to celebrate everyday curiosity and show how its products can enhance peoples’ ability to be curious. Carat and Foe joined up to activate this message in a relevant and engaging way across various Irish media – and to do that online, they needed a partner with scale. And that’s where Reach came in.

Alan and Aaron shared the strategy and campaign implementation.

Telling our An Post sustainability story in Digital Layers

Hear how An Post is using Irish digital publishers and other digital channels to build the brand and communicate its commitment to sustainability to the consumer.  

Joanne and Emer shared the approach taken in this integrated campaign of many layers, in particular how they are building their audiences and the power that digital provides to do this, even in a post cookieless world.

Brand Building with Publisher partnerships

Lynn Brennan, Business Director, OMD Ireland

Lynn took us through some key principles for brand building, based on insight and research from Omnicom, and then showcased how brands can deliver on these principles via creative and deep partnerships with publishers.