IAB Europe – Attitudes to Digital Video Advertising Infographic


IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across 31 markets across Europe, including Ireland.

About the Research:

An online survey was used with the help of the national IAB network to ensure a representative sample across European markets. The survey received approximately 650 respondents between July and September 2016.

The responses came from advertisers, agencies and publishers in 31 markets and respondents with both pan-European and Global remits.

See the Infographic here with key findings or the full report here