IAB Ireland Digital Reboot with Daniel Knapp sponsored by INM

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Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst examined the impact of Covid-19 on the digital advertising industry.  He shared the key economic trends, from a European and local perspective. He identified what we have learnt and the phenomenon of Opportunistic Marketing.  Daniel discussed the business opportunity of the pandemic for advertisers, publishers and agencies and how it has led to organisations working in a leaner and more agile way and has fast tracked the development of partnerships and innovations.

Following the presentation, Adrian Weckler, Technology Editor, Irish Independent & Sunday Independent explored the insights and learnings shared and addressed other relevant industry themes and audience questions in a fireside discussion with Daniel.

The webinar was one hour long – the video and presentations are available below.

With thanks to our Digital Reboot series sponsor: Independent News & Media.

Click Here for Video

Click Here for Presentation