As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and to enable Brands to maximise the best Return on their Advertising Spends.
We showcased amazing digital case studies from AIB and Heineken 0.0%, as well as award winning Digital Creative from ICAD. We’ll also discussed the hot topics in Digital around Brand Safety, Trust and Transparency and shared how all of the stakeholders in the Industry can work together and partner on a better digital ecosystem for all.
BRAND NEW IRISH RESEARCH SHINING A SPOTLIGHT ON DISPLAY ADVERTISING
What effect does Online Display Advertising have on Brand Uplift Metrics? See the results of IAB’s very exciting case study in partnership with Chupi, Mindshare, our Publisher members* and Red C Research looking at the effectiveness of a display only ad campaign across awareness, affinity, consideration and resonance of brand message.
* Communicorp, DMG Media Ireland, Image, INM, Journal Media, Maximum Media, News Ireland, Reach and The Irish Times
THE POWER OF PARTNERSHIP IN CREATING INNOVATIVE DIGITAL WORK, Matt Mooney, Head of Digital Marketing and Innovation, AIB
Matt shared the innovative digital work that AIB are focusing on and the partnerships that they have fostered with Organisations with shared values.
ICAD: AMPLIFY YOUR CREATIVE PARTNERSHIPS:
Peter Dobbyn, Copywriter, Publicis,
Greg McLoughlin, Senior Creative, In the Company of Huskies
A panel of leading creatives representing ICAD (Institute of Creative Advertising and Design) shared their thoughts on creative excellence and effectiveness, whilst showcasing award-winning digital campaigns, and sharing their top tips for how to amplify your creative partnerships to produce amazing campaigns.
Stevan will talk about how partnership is the way forward to ensure Brand Safety in Digital and to combat the threat of Fake News / Online Disinformation.
DRIVING CONSIDERATION OF HEINEKEN 0.0% THROUGH AN OMNI-CHANNEL DOCU-SERIES, Dervla Arthurs, Brand Manager, Heineken 0.0% together with Amy O’Flaherty, Client Strategy Director, Packed.House
This campaign was a true reflection of partnership in practice, with Heineken, Packed.House, Starcom and Thinkhouse all working towards reinforcing the brand values of Heineken 0.0% and breaking cultural norms through an influencer based docu-series, distributed omni-channel.
UNLOCKING NEW GROWTH, Dr Daniel Knapp, Consultant on Data Science for the Advertising / Media Industry and Chief Economist at IAB Europe
Daniel spoke about how digital is evolving and the opportunity to unlock growth in old and new media in particular: Connected TV/Video, Audio, Out of Home, Programmatic and how it all fits together (data). This is Daniel’s first time to present in Ireland, he has unrivalled expertise looking at the Digital Landscape in Europe and leads on the IAB AdEx study (IAB Europe’s pan European Adspend Report).
GENERATION NEXT, Carole O’Dwyer, Account Director, Digitize/Spotify Ireland