The first dinner of the 2015 IAB Ireland Digital Dinner Series was held recently at the RDS, Dublin, with guest speaker Sharon Walsh, Marketing Director, Heineken Ireland. Sharon spoke about her ‘Digital Wishlist for 2015’ and shared her insights, triumphs and challenges within the Digital Advertising Landscape.
This first dinner of the year featured the launch of Independent News & Media’s (INM) sponsorship of the 2015 series.
Suzanne McElligott , CEO, IAB Ireland, warmly welcomed INM’s sponsorship saying ‘Our dinners are designed to inform IAB’s outputs for the Irish advertising market and INM’s sponsorship supports our agenda to prove, promote and protect digital advertising in Ireland.’
IAB Ireland Digital Dinners have proven to be a very successful format for facilitating discussion on current digital topics, trends or issues in our market. Guests include senior marketers, and senior executives from online publishers and agencies.
Digital is a primary focus for Heineken Ireland. During her presentation, Sharon covered off her 6 key digital focus areas for the coming year. Storytelling using digital was a theme throughout; Sharon encouraged the dinner guests to embrace the power of effective storytelling to spark a conversation amongst their target online audience. Sharon commented: ‘Stories can travel the world in online conversations, engaging your audience, getting them involved with your brand and building meaningful relationships.’
Fiona O’Carroll, MD of Digital, INM adds ‘Independent News & Media are delighted to be sponsoring the IAB Digital Dinner series 2015. The digital advertising landscape needs events like this which facilitate open discussions which help our industry progress and deal with challenges and opportunities that lie ahead for publishers and agencies’.
As part of the sponsorship, Independent News & Media are conducting brief interviews with attendees on the topics under discussion – a selection of these videos can be viewed on the INM Linkedin page and Twitter @INM_ie
Follow IAB Ireland on Twitter @iabireland or on our company Linkedin page for further updates and a blog piece about this first dinner in the series.
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About IAB Ireland
IAB Ireland is the trade association for the Irish online advertising industry. As a not for profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their brands. IAB Ireland is a member of both IAB Europe and IAB US. The IAB network shares three core objectives, namely to prove, promote and protect the online advertising industry. These objectives are fulfilled through the dissemination of authoritative research, the organisation of educational events and by promoting industry-wide best practice.
About Independent News & Media (INM)
Independent News and Media is the largest media company in Ireland.
We produce the most informed content using progressive digital technologies and distribution capabilities to connect with our audiences.
Our titles dominate the Irish newspaper market and online media space reaching a combined 1.9million readers weekly and over 15 million global users daily.
INM are market leaders, publishing the number one selling titles in the national daily, Dublin daily and Sunday markets. Our supplements and magazines reach out to a wide range of demographics offering first class commentary and trusted journalistic prowess.
Independent.ie stands strong as Ireland’s number one news site. Our comprehensive package of authoritative and trusted journalism communicates the top news stories, latest sports coverage, informative features and insightful business reports to our readers across multiple platforms.
INM is powered by a group of passionate experts in the fields of journalism, marketing, product, design and research.