Industry Snapshot – Unlocking Creativity on TikTok – Webinar Recording


We are delighted to share with you a recording of this webinar, the third in a series of Industry Snapshot webinars for 2023.

These short and snappy 30 minute webinars are a way for IAB Ireland members to share their innovations and learnings in the spirit of collaboration.

This speaker and topic for this webinar on Wednesday 11th October, from 10 – 10.30am was:

Emily Flanagan, Account Manager UKI, TikTok

The Secrets to Unlocking Creativity on TikTok and Search Ads

Emily shared her tips for creating on TikTok, as well as the launch of the Search Ads Toggle, a new feature on TikTok Ads Manager that allows brands to serve ads in TikTok search results. The Search Ads Toggle leverages advertisers’ existing In-Feed Ad creative to serve ads alongside organic search results from relevant user queries.

Please see Emily’s presentation deck here, and view the recording below.