Retail Webinar Recordings – Maximising Digital Effectiveness for Black Friday


In partnership with Retail Ireland, we hosted two free to join Zoom workshops, 45 minutes each on Thursday 12th & Thursday 19th October.

Our trainers are all practitioners working in the digital advertising sector in Ireland, who have shared their knowledge working with clients to drive sales.  Each speaker also shared retail case studies to inspire Retailers this Black Friday and Christmas.


Thursday 12th October, 2023

Amy Owens, Senior Industry Manager, Google

Amy took us through Performance Max, an easy to use performance-driven product which helps you maximise your reach and meet more customers wherever they are shopping.   Get your products in front of tens of millions of potential customers from a single campaign!

Lauren Smith, Senior Account Manager, Fashion and Luxury, Meta

Holidays and seasonal sales moments like Black Friday are just around the corner. To help you maximise performance during this peak shopping season, Meta’s Lauren Smith shared recommendations on how to make the most of Meta’s AI-powered business solutions like Advantage+ shopping, to win this Q4 and beyond.

Thursday 19th October, 2023

Camila Franco Soler, UKI Sales Team Lead, TikTok

Camila shared her expertise on maximising attention and stand out on TikTok to drive sales and revenue in Q4 and beyond.

Joan Hallinan, Media Experience Director, Havas Media Ireland

Joan shared her favourite tactics and tips, utilising the strengths of the full digital media mix, that you should consider to drive sales for the Black Friday and Christmas seasons.