Press release: IAB Europe Research Awards 2017 Shortlist of Finalists

IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the eight categories will be announced at IAB Europe’s Interact conference in Amsterdam on 23rd May.

The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry. Knowledge is a key part of our programme to help develop the digital advertising business across Europe and we have a wealth of work that we aim to promote and share. Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

Nick Hiddleston, Research Director Worldwide, ZenithOptimedia and Chairman of the Jury said, “The IAB Europe Research Awards continue to promote the sharing of best practice across Europe and beyond which is vital for the continued development of the digital advertising industry. Winning a Research Award is a great achievement and I am pleased to see the quality of entries improving each year.”

The 2017 shortlisted entries are (in no particular order):

Category: Brand Advertising Effectiveness

Kantar Millward Brown KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’
Publicitas The Format Effect Series

Category: Consumer Attitudes and Behaviour

AOL AOL Content Moments
EDAA European Advertising Consumer Research Report 2016
Gemius gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, display, programmatic, search, social & viewability)
Optimum Media Direction SLU Measuring the emotional impact on Facebook
Quantcast The Customer Decision Journey Uncovered

Category: Consumer Devices

Mediametrie Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)
Mediametrie The Evolution of Mobile Internet Measurement

 Category: Digital Advertising Formats

 Facebook  Moving Pictures: The Persuasive Power of Video
 Kantar Millward Brown  AdReaction: Engaging Gen X, Y and Z
 MeMo²  Impact of Online Radio Advertising on Website visits and Brand Metrics
 Optimum Media Direction SLU  Measuring the emotional impact on Facebook

Category: Advertising Solutions

Bannerconnect The exposure time research by Bannerconnect
Google Programmatic TV’s European Evolution
Publicis Media GmbH The X that changes the Media World

Category: Research and Data Innovation

Bannerconnect The exposure time research by Bannerconnect
IAB UK Measuring the ROI of offline sales
Publicis Media GmbH The X that changes the Media World
Mediametrie  Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)

Category: Audience Measurement

comScore Video Metrix Multi-Platform: Unlocking Measurement of Video Audiences Across Smartphones, Tablets and Desktops
Dotmetrics – Fistnet d.o.o Dotmetrics – Exclusive users
Gemius gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry (inc. video, display, programmatic, search, social & viewability)
Mediametrie The Evolution of Mobile Internet Measurement
Mediametrie Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)

Category: Best Use of Research Budget

AdRoll AdRoll’s State of Marketing Attribution Report
EDAA European Advertising Consumer Research Report 2016
Publicis Media GmbH The X that changes the Media World
Reuters Tomorrow’s News

The Jury is Chaired by Nick Hiddleston, Research Director Worldwide at ZenithOptimedia and joined by Pierpaolo Guidi, Media Relations Agency Manager, Subito (Schibsted Media Group, Agnieszka Hoffmann, Client Manager at Millward Brown, Chechu Lasheras, Managing Director for Digital Business Development, PRISA, Tony Evans, Director of Marketing Science: EMEA, Facebook, Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee.

More information about the jury members can be found online here.

Alison Fennah, Executive Business Advisor, IAB Europe said:

This is the seventh edition of the IAB Europe Research Awards which continue to showcase research and data innovation in digital advertising research in Europe. We have seen a high calibre of entries from a wider range of companies and European markets this year.”

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