IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen categories will be announced at IAB Europe’s Interact conference in Amsterdam on 23rd May.
The MIXX Awards Europe are an opportunity to gain industry recognition for your digital marketing campaigns and the contribution they have made to the development of the digital advertising industry. Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.
Anna Lubowska, Chairman MEC CEE, Russia & CIS and Chairman of the Jury said,
“The MIXX Awards Europe are a great showcase of the latest digital campaign creativity and innovation which is key to the development of the industry. Chairing the Jury and reviewing so many award winning campaigns has been an insightful and challenging process.”
The 2017 shortlisted entries are (in no particular order):
Category: Display Advertising
Artworx GmBH – Share a Coffee
Pure New Media – Allianz Yolda
Lamba dijital agency – Her işte bi’ Falım var
Mindshare Turkey & Maxus Turkey – Typo Domains By Nescafé
Mindshare Turkey – Last Chance
Category: Mobile Advertising
These Days – The Disposable CamerApp
Pure New Media – Keep Your Eyes On The Road While You Are Driving
Mindshare Turkey – Knorr Pide Queue
Mindshare Turkey – Spark Brilliance
Mindshare Turkey – Season Opening – Activation via Swarm
Category: Video Advertising
Vizeum Global – BBC Earth – More Than TV
Futatsu Industries – HELP – The Lawyer
These Days – FLOOR 99.9
DDB Brussels – EPICGRAM
V8 Interactive – Stella Artois Give Beautifully
Mindshare Turkey – Spark Brilliance
Category: Social Media
DEC BBDO – CANARY’S FOG TAGGERS
These Days – Coins of Hope
These Days – Put a price on your precious
These Days – The Disposable CamerApp
DDB Brussels – STARDUST FOR BOWIE
DDB Brussels – EPICGRAM
Turkcell – Letters to Gallipoli
Category: Search Advertising
iProspect / Dentsu Aegis Network – A digital recruitment solution
Clixous – DenizBank Personal Loan Campaign
Hype – Winter is Coming
Hype – We Know What You Want
Category: Native Advertising
Neodigital – Music Is Under This Cap
Ekstra Bladet – Race The Money
Arena Spain – UFC 2
Carat – Maximizing shared media potential via content partnership: Sprite Teen Onedio Case
Category: Branded Content
4 WISE MONKEYS – #CUTTYPAIZEI URBAN ADVENTURES CAMPAIGN
These Days – SOUND OF TOMORROW
DDB Brussels – STARDUST FOR BOWIE
DDB Brussels – EPICGRAM
Rabarba – Biscolata ‘Perfect Lover Carlos’
McCann Istanbul – WakeApp Light
Mindshare Turkey – Spark Brilliance
Category: Responsive Display Advertising
MediaCom Turkey – EnerjiSA – Turkey’s First Energy Saving Online Campaign
MediaCom Turkey – Warner Bros. – Resident Evil: The Final Chapter
Category: Virtual and Augmented Reality
Framestore – Fantastic Beasts and Where to Find Them
KADEI 360 d.o.o. – Storytelling in Augmented Reality
MELT – Play Invaders
Category: Campaign Effectiveness
First Content Studio – IAM12
MediaCom Agentur für Media-Beratung GmbH – Sea Hero Quest
DDB Brussels – STARDUST FOR BOWIE
Arena Media Spain – Domino’s Gaming
Pure New Media – Allianz Yolda
Turkcell – Letters to Gallipoli
Category: Programmatic Advertising
Bluerank Sp. z o.o. – Data-driven car selling campaign! Success story of personalization campaign for Mitsubishi.
MediaCom Turkey – Volkswagen & BeIN Digiturk – Turkey’s First TV Remarketing Campaign
MediaCom Turkey – Vestel Air Conditioner – Cooling Banner
Mindshare Turkey – Knorr Programmatic OOH
Mindshare Turkey – Last Chance
Category: Integrated Advertising
4 WISE MONKEYS – #CUTTYPAIZEI URBAN ADVENTURES CAMPAIGN
These Days – Coins of Hope
Senor – Say it out loud
Turkcell – Letters to Gallipoli
Mindshare Turkey – Spark Brilliance
Category: Effective Use of Data
MediaCom – die Kommunikationsagentur GmbH – OEBB Geo Localised Ads
OMD Programmatic – The strength of a data driven marketing strategy
Bluerank Sp. z o.o. – Data-driven car selling campaign! Success story of personalization campaign for Mitsubishi.
Digitouch Dijital Pazarlama ve Medya A.S. – Love at Every Sight
MediaCom Turkey – Volkswagen & BeIN Digiturk – Turkey’s First TV Remarketing Campaign
Mindshare Turkey & Maxus Turkey – Typo Domains By Nescafé
The Jury is Chaired by Anna Lubowska, Chairman MEC CEE, Russia & CIS who is joined by George Zalokostas, Media Manager, Unilever, Peter Drake, Executive Creative Director at DigitasLBi, Vladimir Arandjelovic, Chairman of the Board, IAB Serbia and Managing Director ConnectAd, Ian Haworth, Executive Creative Director, Wunderman UK.
More information about the jury members can be found online here.
Alison Fennah, Executive Business Advisor, IAB Europe said:
“The MIXX Awards Europe highlight the latest and greatest in Digital Campaign innovation and enable marketers to better understand how to use digital media to engage with current and potential consumers. We are pleased to have seen a wide variety of entries this year from companies large and small.”
