Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen categories will be announced at IAB Europe’s Interact conference in Amsterdam on 23rd May.

The MIXX Awards Europe are an opportunity to gain industry recognition for your digital marketing campaigns and the contribution they have made to the development of the digital advertising industry. Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

Anna Lubowska, Chairman MEC CEE, Russia & CIS and Chairman of the Jury said,

The MIXX Awards Europe are a great showcase of the latest digital campaign creativity and innovation which is key to the development of the industry. Chairing the Jury and reviewing so many award winning campaigns has been an insightful and challenging process.”

The 2017 shortlisted entries are (in no particular order):

Category: Display Advertising

Artworx GmBH  – Share a Coffee

Pure New Media – Allianz Yolda

Lamba dijital agency – Her işte bi’ Falım var

Mindshare Turkey & Maxus Turkey  – Typo Domains By Nescafé

Mindshare Turkey – Last Chance

Category: Mobile Advertising

These Days – The Disposable CamerApp

Pure New Media – Keep Your Eyes On The Road While You Are Driving

Mindshare Turkey  – Knorr Pide Queue

Mindshare Turkey – Spark Brilliance

Mindshare Turkey  – Season Opening – Activation via Swarm

Category: Video Advertising 

Vizeum Global – BBC Earth – More Than TV

Futatsu Industries – HELP – The Lawyer

These Days – FLOOR 99.9

DDB Brussels – EPICGRAM

V8 Interactive – Stella Artois Give Beautifully

Mindshare Turkey – Spark Brilliance

Category: Social Media

DEC BBDO – CANARY’S FOG TAGGERS

These Days – Coins of Hope

These Days – Put a price on your precious

These Days – The Disposable CamerApp

DDB Brussels – STARDUST FOR BOWIE

DDB Brussels – EPICGRAM

Turkcell – Letters to Gallipoli

Category: Search Advertising

iProspect / Dentsu Aegis Network – A digital recruitment solution

Clixous – DenizBank Personal Loan Campaign

Hype – Winter is Coming

Hype – We Know What You Want

Category: Native Advertising

Neodigital – Music Is Under This Cap

Ekstra Bladet – Race The Money

Arena Spain – UFC 2

Carat – Maximizing shared media potential via content partnership: Sprite Teen Onedio Case

Category: Branded Content

4 WISE MONKEYS – #CUTTYPAIZEI URBAN ADVENTURES CAMPAIGN

These Days – SOUND OF TOMORROW

DDB Brussels – STARDUST FOR BOWIE

DDB Brussels – EPICGRAM

Rabarba – Biscolata ‘Perfect Lover Carlos’

McCann Istanbul – WakeApp Light

Mindshare Turkey – Spark Brilliance

Category: Responsive Display Advertising

MediaCom Turkey – EnerjiSA – Turkey’s First Energy Saving Online Campaign

MediaCom Turkey – Warner Bros. – Resident Evil: The Final Chapter

Category: Virtual and Augmented Reality

Framestore – Fantastic Beasts and Where to Find Them

KADEI 360 d.o.o. – Storytelling in Augmented Reality

MELT – Play Invaders

Category: Campaign Effectiveness  

First Content Studio – IAM12

MediaCom Agentur für Media-Beratung GmbH – Sea Hero Quest

DDB Brussels – STARDUST FOR BOWIE

Arena Media Spain – Domino’s Gaming

Pure New Media – Allianz Yolda

Turkcell – Letters to Gallipoli

Category: Programmatic Advertising

Bluerank Sp. z o.o. – Data-driven car selling campaign! Success story of personalization campaign for Mitsubishi.

MediaCom Turkey – Volkswagen & BeIN Digiturk – Turkey’s First TV Remarketing Campaign

MediaCom Turkey – Vestel Air Conditioner – Cooling Banner

Mindshare Turkey – Knorr Programmatic OOH

Mindshare Turkey – Last Chance

Category: Integrated Advertising

4 WISE MONKEYS – #CUTTYPAIZEI URBAN ADVENTURES CAMPAIGN

These Days – Coins of Hope

Senor – Say it out loud

Turkcell – Letters to Gallipoli

Mindshare Turkey – Spark Brilliance

Category: Effective Use of Data 

MediaCom – die Kommunikationsagentur GmbH – OEBB Geo Localised Ads

OMD Programmatic – The strength of a data driven marketing strategy

Bluerank Sp. z o.o. – Data-driven car selling campaign! Success story of personalization campaign for Mitsubishi.

Digitouch Dijital Pazarlama ve Medya A.S. – Love at Every Sight

MediaCom Turkey  – Volkswagen & BeIN Digiturk – Turkey’s First TV Remarketing Campaign

Mindshare Turkey & Maxus Turkey – Typo Domains By Nescafé

The Jury is Chaired by Anna Lubowska, Chairman MEC CEE, Russia & CIS who is joined by George Zalokostas, Media Manager, Unilever, Peter Drake, Executive Creative Director at DigitasLBi, Vladimir Arandjelovic, Chairman of the Board, IAB Serbia and Managing Director ConnectAd, Ian Haworth, Executive Creative Director, Wunderman UK.

More information about the jury members can be found online here.
Alison Fennah, Executive Business Advisor, IAB Europe said:

“The MIXX Awards Europe highlight the latest and greatest in Digital Campaign innovation and enable marketers to better understand how to use digital media to engage with current and potential consumers. We are pleased to have seen a wide variety of entries this year from companies large and small.”

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