Note: The next IAB Video Connect Event is scheduled for May the 14th 2015.
The Power of Video on Demand, IAB Ireland Research Launch was held today at the Wood Quay Venue in Dublin. The morning briefing explored the power of Video on Demand, launched new Irish research conducted byNielsen, shared ideas on how to use Video innovatively and showcased brands who are embracing the emotive power of Video Advertising.
This brand new Irish research released, explored the 3 R’s – Reach, Resonance and Reaction of Consumers to Video on Demand, and the opportunities VOD presents to brands. The full Agenda and event details are here.
Event Resources & Links:
Infographic – IAB Ireland & Nielsen Ireland –Video On Demand Research Infographic
Presentation – IAB Ireland & Nielsen Ireland – Video on Demand Research full presentation
Press Release – IAB Ireland launches Video On Demand Research
A VOD case study for Lucozade – Group M
Create engaging Video experiences – Brainient
Twitter event feed – please visit @iabireland on Twitter and/or search #iabresearch.
Media coverage:
Silicon Republic – Video-on-demand strongest amongst Irish 16-to-24 year olds
Ad World.ie – In VOD we trust says IAB Survey
Telecompaper.com – Some 28% of Irish TV viewers watch VoD daily – survey
