On October, 27th, 2023, the Advertising Standards Authority for Ireland (ASAI) and the Competition and Consumer Protection Commission (CCPC) published fresh guidance for Irish influencers on the clear labelling of ads on social media. The comprehensive and accessible guidance addresses paid promotion, items ‘gifted’ by brands or PR agencies, and the advertising of own-brand products and services.
The joint guidance has been developed following extensive research, including experiments with eye-tracking technology and a survey of 500 social media users. A number of influencers were also asked to review the new guidance and provide feedback to the CCPC.
IAB Ireland hosted a webinar in partnership with the ASAI and CCPC to explain the new guidance on Thursday, 11th January, 2024, with presentations from:
Sara MacNamara, Senior Research Analyst,
Competition & Consumer Protection Commission
Orla Twomey, Chief Executive,
The Advertising Standards Authority for Ireland
You can watch back the webinar recording below alongside the decks presented – please note the information provided in this webinar was for the purposes of guidance only, and does not constitute legal advice.