Agenda for The Power of Video on Demand morning briefing released


Video on Demand usage has sky rocketed. The IAB Ireland morning briefing explores the power of Video on Demand, launching new Irish research conducted by Nielsen, also sharing ideas on how to use Video innovatively and showcasing brands who are embracing the emotive power of Video Advertising. his brand new Irish research will explore the 3 R’s – Reach, Resonance and Reaction of Consumers to Video on Demand, and the opportunities VOD presents to brands.

The Agenda highlights for the morning include:

  • The Power of Video on Demand – the Launch of Irish market research by Nielsen
  • Andy Jones from Videology, one of the world’s leading advertising technology platforms
  • A Lucozade Video Case-study, presentened by David Kirkpatrick from Group M
  • 5 ways to create winning Video Ad Campaigns – presentation by Amy China from Brainient, who run Europe’s leading interactive video platform, with customers in 12 markets

This is a free event, however places are limited.  Register here now to secure a place. 

This free morning briefing is on Wednesday 10th December, 9-11am, at Wood Quay Venue, Dublin City Council, Wood Quay, Dublin 8.