Our Q4 Digital Reboot in partnership with Mediahuis, took place on October 20th, 2- 3 pm where we discussed Programmatic trends: the obstacles and opportunities.
Dr Daniel Knapp, Chief Economist, IAB Europe shared the highlights and some insights from IAB Europe’s Attitudes to Programmatic Advertising Survey for 2021
This was followed by a panel discussion moderated by Adrian Weckler, Tech Editor, Irish Independent & Sunday Independent with:
- Daniel Knapp, Chief Economist, IAB Europe
- Helen Beecher, Group Digital Development Manager, Omnicom Media Group
- Ian Maxwell, CEO & Co-founder, Converge Digital
- Nênci Obregon, Senior Ad Operations & Programmatic, Mediahuis
Our panel considered the implications of the key trends for the Irish market, the barriers that are impeding programmatic investment and the opportunities to grow your business using programmatic.
Watch Recording Below