Each new year brings the annual focus on advertising/media/tech predictions.
In this Digital Reboot webinar, in partnership with Mediahuis, our panel of agency members discussed the key trends, challenges and opportunities for 2023.
Our panel discussed Adspend predictions for the year ahead, including the rise of Retail Media, the importance of meaningful 1st party data, performance and metrics that matter, the MetaVerse, AI and new technology trends, and the opportunities and challenges a small market like Ireland has.
