Understanding your customers in a Cookieless World – Webinar Recording

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This is the first in a series of Industry Snapshot webinars for 2023 – these short and snappy 30 minute webinars are a way for IAB Ireland members to share their innovations and learnings in the spirit of collaboration.

With Google Chrome’s support of third-party cookies to stop by the end of 2024, and many other browsers blocking them for years, our first webinar covered the topic Understanding your customers in a cookieless world.

The webinar was streamed on Wednesday 8th February, from 10-10.30 and featured:

Hugh Crowther, Group Sales Director & Alan Curley, Client Strategy Director,  Reach Ireland

By sharing the data journey Reach has undertaken, Hugh and Alan passed on their learnings and insights.  We heard about their digital transformation, how preparing for a post-cookie world allowed Reach to better understand their own loyal readers and how a combination of customers, context, and collaboration is key to surviving a cookieless world.

The deck is available here and you can watch back the webinar recording below.

IAB Ireland members who would like to be considered to present at a future webinar, please email maeve@iabireland.ie with your suggested topic and description of what you might present.