IAB Connect 2015 – Event Resources
Speaker Presentations in PDF format
Suzanne McElligott, CEO, IAB Ireland – Welcome to IAB Connect – Content: Creation, Curation and Amplification – Introduction to IAB Connect
Launch of the IAB / PwC Online Adspend for 2014
- Infographic
- Press Release
- Full Adspend report (IAB Ireland Members Only Access)
Mark Little, Storyful – Presentation Highlights
Mark Little, Founder, Storyful – The Golden Age of Storytelling
Brian Fallon, Co-founder, Distilled Media – From Content Creation to Content Strategy
Stephanie Himoff, UK Managing Director, Outbrain – The native opportunity: what is the value for the publisher, advertiser and consumer?
Stephanie Himoff, Outbrain – Presentation Highlights
Kahlil Thompson Coyle, Mental Health Campaign Manager, HSE’s National Office for Suicide Prevention – Native Advertising: Suggesting more than just #littlethings
Patrick Hourihan, Research Director EMEA, Yahoo – Why blending in is the new standing out
Patrick Hourihan, Yahoo – Presentation Highlights
Andrew McNulty, Joint Creative Director, ICAN – The shift to content led advertising
Suzanne Cannon, Group Marketing Director, Jury’s Hotel Group & Rhys Williams, Managing Partner, Agenda21 – Using data to drive creativity
Rob Newlan, Director of EMEA, Facebook Creative Shop – Marketing for people not at them
Rob Newlan, Facebook – Presentation Highlights
IAB Connect 2015 – Event Image Gallery
Sponsor Collateral: Independent News & Media – Native Content Offering Brochure
Comscore – Value of a Digital Ad: UK – The rapid evolution of digital advertising in the last decade has presented increasing complexity in measuring its impact
View the Summary Event Page here, including full speaker bio’s
Event Media Coverage:
OTHER IAB IRELAND ARCHIVED EVENTS
IAB Connect 2015 – Click Here
Video On Demand 2014 – Click Here
Mobile Connect 2014 – Click Here
Viewable Impressions Briefing – Click Here
