IAB Connect 2015


IAB Connect 2015 – Event Resources

Speaker Presentations in PDF format

Suzanne McElligott, CEO, IAB Ireland – Welcome to IAB Connect – Content: Creation, Curation and AmplificationIntroduction to IAB Connect

Launch of the IAB / PwC Online Adspend for 2014

Mark Little, Storyful – Presentation Highlights

Mark Little, Founder, Storyful – The Golden Age of Storytelling

Brian Fallon, Co-founder, Distilled Media – From Content Creation to Content Strategy

Stephanie Himoff, UK Managing Director, Outbrain – The native opportunity: what is the value for the publisher, advertiser and consumer?

Stephanie Himoff, Outbrain – Presentation Highlights

Kahlil Thompson Coyle, Mental Health Campaign Manager, HSE’s National Office for Suicide Prevention – Native Advertising: Suggesting more than just #littlethings

Patrick Hourihan, Research Director EMEA, Yahoo – Why blending in is the new standing out

Patrick Hourihan, Yahoo – Presentation Highlights

Andrew McNulty, Joint Creative Director, ICAN – The shift to content led advertising

Suzanne Cannon, Group Marketing Director, Jury’s Hotel Group & Rhys Williams, Managing Partner, Agenda21 – Using data to drive creativity

Rob Newlan, Director of EMEA, Facebook Creative Shop – Marketing for people not at them

Rob Newlan, Facebook
Rob Newlan, Facebook – Presentation Highlights

IAB Connect 2015 – Event Image Gallery

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Sponsor Collateral: Independent News & Media – Native Content Offering Brochure

Comscore – Value of a Digital Ad: UK – The rapid evolution of digital advertising in the last decade has presented increasing complexity in measuring its impact

View the Summary Event Page here, including full speaker bio’s

Event Media Coverage:

27th March – Adworld/IMJ : Digital Ad Spend Rises by 34% to €262m

Next IAB Ireland event:




IAB Connect 2015Click Here

Video On Demand 2014 – Click Here

Mobile Connect 2014 – Click Here

Viewable Impressions BriefingClick Here