Suzanne McElligott, CEO of IAB Ireland attended MIXX , the annual conference of IAB US. Are You (User) Experienced? was the thought provoking theme for 2015.
The 2 day conference with 2,000 delegates is the biggest event of New York’s Advertising Week. Featuring keynotes such as Yahoo!’s Marissa Mayer, IPG’s Mike Roth, and Daniel Ek founder of Spotify, the fundamental importance of understanding the customer’s digital experience was the unanimous take out with Microsoft’s Jeff Marcoux challenging attendees to take their customer’s journey and learn from it.
Mayer predicted that digital video will diverge from TV as personalization & sharing continue to develop. CEO Susan Wojcicki shared YouTube’s top ten learnings from its 10 year history. Roth shared that with IPG’s new open architecture clients approach the holding company with their business needs in the first instance and IPG matches the best solutions from within the group. Facebook’s Director of Product Design, Margaret Stewart, shared the three pillars of digital design.