First successful Irish candidates achieve IAB Global Digital Sales Certificate


Maria Scannell, and Frazer Waters,, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week.

The Certification represents the highest industry credential for Digital Media sales professionals.  Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined broadly as the selling of Digital Media inventory but can also include the selling of services that enable agencies and marketers to optimise the planning and buying of digital audiences.

In 2012, IAB gathered leaders in digital advertising in the US to create the Digital Media Sales Certification. The programme provides an industry benchmark that will easily differentiate those professionals who are truly educated in selling digital media. The certification programme has now been updated to facilitate a global rollout in 2014. Recognising the fast moving nature of digital media IAB Ireland has introduced the Digital Media Sales Certification to facilitate the adoption of best practice among IAB members. Clients expect digital advertising companies to understand their needs, and advertising jobs require that executives stay on their top game to succeed. Candidates who successfully pass the certification exam have proven that they have acquired the knowledge to sell digital advertising in today’s rapidly changing marketplace.

frazermariaCommenting on the exam process, Maria Scannell, Irish Mirror said “Our goal at is to become the best media partner to our clients and advertisers by providing them with the most effective media solution across our platforms and formats. IAB digital sales certification process allowed me to expand and refresh my industry knowledge, while elevating my current skill set. I think the value and credibility of this certification will increase as more people in Ireland take it. There is a new benchmark for digital sales professionals and it has set the bar higher than ever before”

Frazer Waters; added ” “Achieving this certificate in digital media sales was of the utmost importance in order to ensure best practice and effective media buying recommendations for new and existing clients of DoneDeal”

Following the first IAB Ireland candidates completion of the Digital Sales Certification Donna O’Connor, IAB Training Manager said “ We are delighted to have such positive feedback from the Irish Mirror and Donedeal on our digital sales training offering which provides a half day deep dive into digital media sales in tandem with online study tools. The next examination will take place in November 2014”


For further information please contact:

Donna O’Connor, Training Manager, IAB Ireland,

Tel: 086 837 0577

About IAB Ireland

IAB Ireland is the trade association for the Irish online advertising industry. As a not for profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their brands. IAB Ireland is a member of both IAB Europe and IAB US. The IAB network shares three core objectives, namely to prove, promote and protect the online advertising industry. These objectives are fulfilled through the dissemination of authoritative research, the organisation of educational events and by promoting industry-wide best practice.