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First successful Irish candidates achieve IAB Global Digital Sales Certificate

Maria Scannell, Irishmirror.ie and Frazer Waters, Donedeal.ie, are the first Irish candidates to successfully receive the IAB’s Digital Sales Certification, following an examination process in Dublin last week. The Certification represents the highest industry credential for Digital Media sales professionals.  Eligibility for the certification is based on a minimum of 2 years work experience in digital media sales which is defined […]

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Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from “served”to “viewable” impression measurement, let’s review the basics. Back in the early days of Digital Advertising, on October 27 1994 to be exact, when Wired.com (known then as “Hot Wired”)  invented and displayed the first […]

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The Social Media recipe for success

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at the increase in Social Media usage during the world’s biggest sporting event – World Cup 2014 in Brazil. Many records were broken during the world cup final, Facebook recorded 280 million […]

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Okey Doke – it was a World Cup of Mobile

The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the World Cup of Mobile.  There is no doubt, it was a fabulous tournament with the culmination happening in dramatic style in extra time when Mario Götze scoring the winning goal in […]

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Data Protection Regulation SME Roundtable

DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION.   The forthcoming data protection Regulation is the most significant set of regulations that will impact on all business in Europe to date.  As the legislation is in the form of a Regulation it becomes law automatically in every EU member state. Once the regulation is passed […]

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IAB Ireland launches consumer awareness campaign re: OBA June 2013

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive consumer awareness, provide information and enable consumer choice. Ireland among first countries in wider pan-European roll out IAB Ireland launched today a consumer-focused awareness campaign, developed and funded by the […]

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