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Making the “right” impression in Display Advertising

The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from "served"to "viewable" impression measurement,...

The Social Media recipe for success

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at...

Okey Doke – it was a World Cup of Mobile

The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the...

The World Cup of Mobile: the half-time analysis

The first of a two part blog on why this sporting event offers a huge opportunity to brands Looking around Dublin city centre last night...

Data Protection Regulation SME Roundtable

DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION.   The forthcoming data protection Regulation is the most significant set of regulations that will impact on all...

IAB Ireland launches consumer awareness campaign re: OBA June 2013

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive...
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