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The first in a two part blog piece on the changes in Display Advertising Measurement. As the industry moves from "served"to "viewable" impression measurement,...

An update on the IAB Ireland Social Media Council workings and some tips for Social Media success In my last blog post, I marveled at...

The second part of a blog on why this sporting event offers a huge opportunity to brands. Read the first blog post on the...

The first of a two part blog on why this sporting event offers a huge opportunity to brands Looking around Dublin city centre last night...

DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION.   The forthcoming data protection Regulation is the most significant set of regulations that will impact on all...

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive...