2021 – our events at a glance!


It has been a busy year of events at IAB Ireland – with Digital Reboot webinars, Connect conferences, our first Digital Trust Forum and briefings for members. We have also held meetings and briefings with MEPs and local TDs to discuss important regulation and bills coming down the tracks in particular the OSMR bill, the DSA and DMA and any implications they have for digital advertising and targeted advertising specifically.

Check out the recordings from some of our events below!

IAB Ireland Digital Reboot – in partnership with Mediahuis – January 27th

Agency Predictions for the year ahead.

Moderated by: Adrian Weckler, Tech Editor, Irish Independent & Sunday Independent

Panelists: Jen Walsh, Head of Digital, Zenith, Lynsey Paisley, Strategic & Planning Director, The YouthLab, Thinkhouse, Mark Creighton, Head of Consultancy, Rothco / Accenture Interactive, Mark Timlin, Head of Matterkind, IE.

View the recording here.

Member Briefing: Post third party cookie update – February 24th 

To assist members and to share the latest updates on PTPC, we hosted a members’ briefing via Zoom.

Speakers:Andrew Hayward-Wright, Chair of IAB Europe’s PTPC taskforce, Lucy Molan, Head of Sales Ireland and Ads Privacy Leads Gaby Jenkins, and Claire Norburn, Google, Doug Farrell, Group Head of Digital, DMG Media Ireland and member IAB IE PTPC taskforce

View recording here.

IAB Connect H1 2021 – April 15th

Purpose in a time of change

One of the key predictions for 2021 as highlighted in our Digital Reboot Agency predictions webinar (January 27th) was the importance of Brand Purpose. 

Speakers & Panellists: Cian Corbett, Digital & Innovation Marketing Manager, AIB, Aisling Blake, Director Global Business Group, Facebook, Christopher Kenna, CEO & Founder, Brand Advance, Jules Kendrick, MD UK & Europe, TAG, Ryan Uhl, Brand Strategy Director, Mail Metro Media, Stevan Randjelovic, Director, Brand Safety and Digital Risk EMEA, Group M, Monica Majumdar, Head of Strategy, Verizon UK, Ruben López-Pulido, Director, Spanish Tourism Office and Andrés Mercader, Co-founder, Xeerpa

Recording here.

Digital Advertising Workshop for Retailers – in partnership with Retail Ireland Skillnet – May 25th

Speakers included:  Arnold Dillon, Director, Retail Ireland, Issy Chappel, Agency Development Manager, Ireland, Google Customer Solutions, Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland, Rob Timony, Business Director, Audio Xi, Mark Corrigan, Commercial Director, Packed House, Mark Whyte, Director of Brand Partnerships, Reach plc, Meabh Connellan, Strategy Director, Dentsu Ireland

View a recording here

Digital Trust Forum September 23rd

Inaugural Digital Trust Forum – to become an annual event

Speakers & Panellists: Jade Nester, Head of Data Public Policy, TikTok, Colin O’Malley, Founder, Principal at Lucid Privacy Group, Jules Kendrick, MD, UK and Europe, TAG, Orla Twomey, Chief Executive, The ASAI, Alex Cone, VP, Privacy & Data Protection, IAB Tech Lab, Ninon Vagner, Privacy & Compliance Manager, IAB Europe, Helma Larkin, Country Manager, Google Ireland, Gaby Jenkins, Strategic Partner Development Manager, Chrome, Chris Gordon, Head of Digital Ad Operations and Programmatic, Mediahuis, David Murphy, Head of Digital Solutions, The Irish Times, Allan Tinkler, Head of Platform Development and Lead for Privacy and Identity, Quantcast, Stephanie Barry, Programmatic & Ad Tech Director, Core, Rebecca Trevor, Advertising Brand Manager, Laya Healthcare, Douglas Miller, VP Global Privacy and Trust, Yahoo

View recording here – this event is for IAB Ireland members only, please email maeve@iabireland.ie for the password to view

Retail Digital Strategies for Black Friday and Christmas 2021 – October 13th

In partnership with Retail Ireland Skillnet, a 2 hour webinar specifically designed for Retailers.

Speakers included: Richard Colwell, CEO, Red C Research, Scott Field, Head of Commerce, UK & Ireland, Facebook, Lauren Walsh, Industry Manager, Google, Gillian Hughes, Head of SMB Account Management, EMEA, TikTok, Meabh Connellan, Group Strategy Director, Dentsu Ireland, Brendan Corbett, Group Head of Marketing, Eason & Son Ltd

View recording here.

Digital Reboot – in partnership with Mediahuis – October 20th

Programmatic trends: the obstacles and opportunities

Speakers included: Dr Daniel Knapp, Chief Economist, IAB Europe

Panel moderated by: Adrian Weckler, Tech Editor, Irish Independent & Sunday Independent

with Helen Beecher, Group Digital Development Manager, Omnicom Media Group, Ian Maxwell, CEO & Co-founder, Converge Digital, Nênci Obregon, Senior Ad Operations & Programmatic, Mediahuis

View recording here.

IAB Connect H2 – November 4th

21st Century Brand Building

Speakers & Panellists: Joan Hallinan, and Stephen Cleary, National Lottery, Orlando Wood, Chief Innovation Officer, System 1 Group, Paul Dervan, Chief Marketing Officer, National Lottery, Gerard Murnaghan, General Manager & VP – International, Sprout Social Inc., Lisa Haskins, International Director of Marketing & Operations, VidMob, Alan Curley, Head of Brand Strategy, Reach, Aaron Chalke, Managing Director, Foe, Joanne Farnon, Social Media Manager, An Post, Emer Lawn, Managing Director, Starcom, Lynn Brennan, Business Director, OMD Ireland

View recording here.