Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately 700 advertisers, agencies and publishers from across 31 markets, the study provides insight into the video ad formats landscape across Europe, including […]
The General Data Protection Regulation (“GPDR”) comes into force on 25 May 2018, and many businesses are beginning to prepare for its introduction. While the GDPR builds on familiar concepts and rules, it also brings about many changes. To help prepare for these changes, IAB member Mason Hayes & Curran have launched and shared their […]
IAB Ireland PWC Adspend 2016 Infographic
Our February native advertising breakfast, sponsored by Journal Media, featured Conor Barron, Digital Communications Manager, Bord Gáis Energy. Conor discussed why Bord Gáis use native, and discussed profiles, customers and levels of engagement. Click here to download the infographic
The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital advertising industry to review and now plan for compliance. In addition, the e-Privacy Regulation, is also being reviewed and this will replace the current ePrivacy Directive (known as the cookie directive). […]
Interact is the premiere gathering of Europe’s digital advertising industry, where leading advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them. The programme features rich interactive discussions […]
Brands and advertisers worldwide are investing an increasing amount of their media budgets into digital channels and leveraging video’s ability to influence audiences with compelling storytelling through sight, sound and motion. Videology have just released the EMEA Video Benchmarks 2016 report, which features the trends and developments within leading EMEA markets. The 2016 EMEA Benchmarks […]
Contact Details: Level 6, 1 Burlington Plaza, Burlington Road Dublin 4 Tel: +353 1 653 2009 Web: www.adroll.com Company Description: AdRoll is a leading performance marketing platform with over 30,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the […]
Contact Details: 6th Floor 25-28 Adelaide Road Dublin 2 Tel: 00353 1 669 4500 Email: info@exterionmedia.ie Web: www.exterionmedia.ie Company Description: Exterion Media is a leading Out-of-Home media company. Its core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail. Exterion Media […]
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